A Student-Led Conference That Needed to Look the Part
The ITAM Sports Analytics Conference (ISAC) is an annual event founded by students and alumni of ITAM in Mexico. Built on the belief that sports data can transform the industry across Latin America, it brings together students, professionals, and companies to explore the latest in sports analytics.
The Problem
A young, student-run conference is judged in large part by how it presents itself. To attract speakers, sponsors, and attendees, ISAC needed a brand and a digital home that signaled the same seriousness as the analytics work at its core — credible enough for industry professionals, while still reflecting the energy of a student-founded event.
What Baquora Did
We gave ISAC a cohesive brand identity and built the conference website that carries it. The site is designed to work across devices — phone, tablet, and desktop — so prospective attendees and sponsors get a consistent, polished experience wherever they first encounter the event.
The brand and the site work together: a clear visual system applied consistently from the logo through to the pages where people learn about the program, the speakers, and how to take part.
What This Proves
ISAC shows how Baquora helps an event present itself professionally from day one — pairing brand development with a responsive website so a student-founded conference can stand alongside established names in the sports-analytics community.