Funnel & UX Audit
Find friction, fix leaks
Duration: 1–2 Weeks
Path, form, messaging, and trust-signal analysis that ranks the changes most likely to lift conversion.
Experimentation Program
From backlog to evidence
Duration: 4–8 Weeks to Stand Up; Ongoing
Hypotheses tied to revenue, properly powered tests, clean implementation, and honest analysis—so the wins are real.
Analytics Foundation (GA4 & Tagging)
Trust your numbers
Duration: 1–3 Weeks
Event architecture, consent-aware tagging, and QA so dashboards and cohorts reflect reality, not noise.
Page Speed & Core Web Vitals
Faster pages convert better
Duration: 2–4 Weeks
Improve LCP, INP, and CLS, ship changes safely, and validate gains with pre/post and holdout analysis.
Dashboards & Decision Support
See what matters, act faster
Duration: 1–2 Weeks
Role-based dashboards, anomaly alerts, and short narratives that turn data into the next decision.
Cohort & LTV Modeling
Allocate budget with confidence
Duration: 2–4 Weeks
Retention curves, CAC payback, and LTV by channel and segment to guide bids, creative mix, and test priorities.